The problem was that apps weren’t mainstream yet. The launch of the iPhone was the catalyst that pushed apps into the mainstream. The ecosystem around consumer technology was vastly different in 2008, not just from a hardware perspective. And Microsoft’s Internet Explorer is the most popular web browser in the world. Yahoo! just rejected Microsoft’s proposed acquisition of the company at $31 per share. Windows 7 has been available for a few months, and people are still upset about the fate of Windows XP. Apple’s iPhone has been on the market for less than a year. Vulnerabilities that Google wasted no time in exploiting. The ways in which we used the Internet began to change, Google spied an opportunity to create an entirely new Operating System (OS) for the open web and capitalize on Microsoft’s complacency and the limitations of Internet Explorer. The landscape of the Internet was very different in 2008. It’s also a great example of how a single product can challenge conventional wisdom and reshape how we think about the tools we use every day.
How did Google enter and dominate an entirely new sector in just ten years?īy fundamentally reinventing the browser. Google’s brand new Chrome browser, which the search giant debuted on September 2, 2008, had just 0.3% market share.Ī decade later, Chrome effectively owned the browser space with market share of almost 70%. Mozilla’s Firefox was trailing in distant second place with roughly one-third of the market. In 2008, Microsoft’s Internet Explorer (IE) web browser had almost 60% of the world’s browser market share.
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